ALR Report Mockup v2 — Full Transparency

Variant A — thin market (the Jesse James case)

Hey Arthur Selders, below is the Active Listing Report for 1020 Jesse James Lane, Springtown.

Current Market Analysis

12Active

0Under Contract

0Sold (100 days)

0Cancelled

Active12

Every competing seller in the competitive market area.

Address	Beds	Bath	SqFt	List Price	$/SqFt	DOM
1020 Jesse James Lane	4	3	2,610	$523,000	$200	81
212 Longhorn Trail	4	2	2,480	$489,900	$198	64
1500 Sandstone Court	3	2	2,350	$465,000	$197	112
801 Rockridge Road	4	3	2,720	$549,000	$202	45
133 Comanche Ridge	3	2	2,100	$439,500	$209	97
950 Veal Station Road	4	2	2,540	$497,000	$196	58
418 Agnes North Road	3	2	2,260	$455,000	$201	73
1204 Salt Creek Trail	4	3	2,800	$559,900	$200	124
77 Buffalo Ridge Court	3	2	2,190	$449,000	$205	39
605 Old Cottondale Road	4	2	2,450	$479,900	$196	66
289 Deer Park Lane	3	2	2,300	$462,500	$201	88
1420 Newsom Mound Road	4	3	2,650	$534,900	$202	52

Min $439,500 · Max $559,900 · Avg $494,467 · Median $493,450

Under Contract0

There are no sellers who have gone under contract on their home in the last 100 days.

Sold — Last 100 Days0

There are no sellers who have sold properties in our competitive area in the last 100 days.

Add a takeaway for your customer here, then delete this line.
Add a takeaway for your customer here, then delete this line.
Add a takeaway for your customer here, then delete this line.

— page 2 —

Showing Activity | Last 60 Days

Buyer Showing Activity — Last 60 days

Activity Chart

Price Range

$425,000 - $449,999

$450,000 - $474,999

$475,000 - $499,999

$500,000 - $524,999

$525,000 - $549,999

037101417

Number of Showings

Activity Detail

Price	Total Showings	Percent of Showings at this Price	Monthly Average	Weekly Average	Showings per Listing
$425,000 - $449,999	17	40.48%	8.50	1.98	5.70
$450,000 - $474,999	12	28.57%	6.00	1.40	4.00
$475,000 - $499,999	8	19.05%	4.00	0.93	2.70
$500,000 - $524,999	3	7.14%	1.50	0.35	1.00
$525,000 - $549,999	2	4.76%	1.00	0.23	0.70

Add a takeaway for your customer here, then delete this line.
Add a takeaway for your customer here, then delete this line.
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Listing Activity — 1020 Jesse James Lane

Showings on your home, with buyer feedback — 10 showings, full log continues on page 3.

Date	Feedback
Aug 16	"Loved the land, felt the house was priced above the area."
Aug 12	"Comparing against new construction in Weatherford."
Aug 9	No feedback left

My Recommendation

Write your pricing recommendation here before you send this to your customer.

Build notes (not printed in the real doc): cancelled/expired empty → no alert, section simply omitted. "100 days" is enforced at render time — comps are filtered to a 100-day close window from the export's Close Date column, so the sentence is always literally true. Every table always prints every row.

Variant B — normal market: every section, every row, longer doc is fine

Hey Sydney Martin, below is the Active Listing Report for 2205 Kingfisher Street, Crandall.

Current Market Analysis

9Active

4Under Contract

6Sold (100 days)

3Cancelled

Active9

Address	Beds	SqFt	List Price	$/SqFt	DOM
2205 Kingfisher Street	4	2,050	$240,000	$117	101
1310 Heron Drive	3	1,890	$232,000	$123	44
908 Mallard Way	4	2,120	$249,900	$118	67
…all 9 rows print in the real doc — no truncation, ever…

Under Contract4

Address	Beds	SqFt	List Price	$/SqFt	DOM
1122 Egret Court	3	1,940	$235,000	$121	31
…all 4 rows print…

— page 2 —

Sold — Last 100 Days6

Address	SqFt	List Price	Sold Price	SP/LP	Close Date
745 Teal Lane	1,980	$239,900	$233,000	97.1%	Jul 28
…all 6 rows print…

Cancelled / Expired3

Address	SqFt	Last List Price	$/SqFt	DOM
530 Widgeon Way	2,200	$259,900	$118	146
…all 3 rows print…

Add a takeaway for your customer here, then delete this line.
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— page 3 —

Showing Activity | Last 60 Days

Buyer Showing Activity — Last 60 days

Activity Chart

Price Range

$165,000 - $189,999

$190,000 - $214,999

$215,000 - $239,999

$240,000 - $264,999

$265,000 - $289,999

03691215

Number of Showings

Activity Detail

Price	Total Showings	Percent of Showings at this Price	Monthly Average	Weekly Average	Showings per Listing
$165,000 - $189,999	5	11.90%	2.50	0.58	1.70
$190,000 - $214,999	11	26.19%	5.50	1.28	3.70
$215,000 - $239,999	15	35.71%	7.50	1.75	5.00
$240,000 - $264,999	7	16.67%	3.50	0.82	2.30
$265,000 - $289,999	4	9.52%	2.00	0.47	1.30

Add a takeaway for your customer here, then delete this line.
Add a takeaway for your customer here, then delete this line.
Add a takeaway for your customer here, then delete this line.

My Recommendation

Write your pricing recommendation here before you send this to your customer.

Build notes: this variant is the current report's structure kept intact — full tables for every status — plus the v2 formatting layer (snapshot strip, insight callouts, band-labeled Showing Activity). Nothing is summarized away; the doc just gets longer, which is the intended tension for the agent's follow-up call.