ALR Report Mockup v2 — Full Transparency

Variant A — thin market (the Jesse James case)

Hey Arthur Selders, below is the Active Listing Report for 1020 Jesse James Lane, Springtown.

Current Market Analysis

12Active

0Under Contract

0Sold (100 days)

0Cancelled

There are no sellers who have gone under contract on their home in the last 100 days.

There are no sellers who have sold properties in our competitive area in the last 100 days.

Active (12) — every competing seller in the competitive market area

Address	Beds	Bath	SqFt	List Price	$/SqFt	DOM
1020 Jesse James Lane	4	3	2,610	$523,000	$200	81
212 Longhorn Trail	4	2	2,480	$489,900	$198	64
1500 Sandstone Court	3	2	2,350	$465,000	$197	112
801 Rockridge Road	4	3	2,720	$549,000	$202	45
133 Comanche Ridge	3	2	2,100	$439,500	$209	97
950 Veal Station Road	4	2	2,540	$497,000	$196	58
418 Agnes North Road	3	2	2,260	$455,000	$201	73
1204 Salt Creek Trail	4	3	2,800	$559,900	$200	124
77 Buffalo Ridge Court	3	2	2,190	$449,000	$205	39
605 Old Cottondale Road	4	2	2,450	$479,900	$196	66
289 Deer Park Lane	3	2	2,300	$462,500	$201	88
1420 Newsom Mound Road	4	3	2,650	$534,900	$202	52

Min $439,500 · Max $559,900 · Avg $494,467 · Median $493,450

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— page 2 —

Showing Activity | Last 60 Days

Searched: Springtown area · $425,000 – $550,000 (your price band, the three bands below it, and one above — where your likely buyers are shopping)

$425K – $450K17 showings

$450K – $475K12 showings

$475K – $500K8 showings

$500K – $525K ◀ you3 showings

$525K – $550K2 showings

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Listing Activity — 1020 Jesse James Lane

Showings on YOUR home, with buyer feedback (10 showings · full log continues on page 3)

Date	Feedback
Aug 16	"Loved the land, felt the house was priced above the area."
Aug 12	"Comparing against new construction in Weatherford."
Aug 9	No feedback left

My Recommendation

Write your pricing recommendation here before you send this to your customer.

Build notes (not printed in the real doc): cancelled/expired empty → no alert, section simply omitted. "100 days" is enforced at render time — comps are filtered to a 100-day close window from the export's Close Date column, so the sentence is always literally true. Every table always prints every row.

Variant B — normal market: every section, every row, longer doc is fine

Hey Sydney Martin, below is the Active Listing Report for 2205 Kingfisher Street, Crandall.

Current Market Analysis

9Active

4Under Contract

6Sold (100 days)

3Cancelled

Active (9)

Address	Beds	SqFt	List Price	$/SqFt	DOM
2205 Kingfisher Street	4	2,050	$240,000	$117	101
1310 Heron Drive	3	1,890	$232,000	$123	44
908 Mallard Way	4	2,120	$249,900	$118	67
…all 9 rows print in the real doc — no truncation, ever…

Under Contract (4)

Address	Beds	SqFt	List Price	$/SqFt	DOM
1122 Egret Court	3	1,940	$235,000	$121	31
…all 4 rows print…

— page 2 —

Sold — last 100 days (6)

Address	SqFt	List Price	Sold Price	SP/LP	Close Date
745 Teal Lane	1,980	$239,900	$233,000	97.1%	Jul 28
…all 6 rows print…

Cancelled / Expired (3)

Address	SqFt	Last List Price	$/SqFt	DOM
530 Widgeon Way	2,200	$259,900	$118	146
…all 3 rows print…

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— page 3 —

Showing Activity | Last 60 Days

Searched: Crandall area · $165,000 – $290,000 (your price band, the three bands below it, and one above)

$165K – $190K5 showings

$190K – $215K11 showings

$215K – $240K15 showings

$240K – $265K ◀ you7 showings

$265K – $290K4 showings

Add a takeaway for your customer here, then delete this line.
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My Recommendation

Write your pricing recommendation here before you send this to your customer.

Build notes: this variant is the current report's structure kept intact — full tables for every status — plus the v2 formatting layer (snapshot strip, insight callouts, band-labeled Showing Activity). Nothing is summarized away; the doc just gets longer, which is the intended tension for the agent's follow-up call.